Here's why Apple says Microsoft's xCloud game streaming isn't on the iPhone

Here’s why Apple says Microsoft’s xCloud game streaming isn’t on the iPhone

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Microsoft criticized Apple’s approach to streaming games.

Angela Lang / CNET

Game streaming is pitched as Future of sports, Powerful computer server, a nirvana-like union of super fast networks. this Sounds like magic, Using technology such as watching movies on Netflix, allows anyone to play visually complex and demanding video games on a low-power device. But Apple says that game streaming will have to follow its own rules if it is being made available on its App Store. And now, especially after criticism from Microsoft’s Xbox Gaming Group and Fortnite creator Epic Games, it’s Defending that position in court.

Apple Fellow Phil Schiller, who led the company’s worldwide marketing for three decades before being named Head of the App Store last year, Testified Monday in an Oakland, California, court room that his company’s approach is consistent and thoughtful despite criticism.

Apple requires game-streaming services to submit separate apps to its App Store for review, even if they are part of a streaming catalog of hundreds of titles. The reason for this, he said, is that when people look for a game in the App Store, Apple wants to provide users with an age rating, parental control, a product page, and privacy policies, in the same way as they Does for other apps on the store. , Regardless of how it is given.

“As a store, we want to provide that information to our users,” he said. Microsoft has explicitly disagreed in the past, stating that this process creates a bad experience for users to search through a list of games. The company did not immediately respond to a request for comment on Schiller’s latest statements.

Judge Yvonne Gonzalez Rogers also focused on the continuing arguments against Apple, asking why the company treats game streaming differently than Netflix.


Epic and Apple have been fighting on Fornite and the App Store since August last year.


Schiller said that in addition to the reasons described above, Netflix has an account and privacy policy. People do not sign in to watch different movies the same way they can sign in The latest Assassin’s Creed historical fiction adventure game from Ubisoft To keep track of their progress and connect with friends. “These are interactive games,” Schiller said. “This is something that requires you to do more than just play the video.”

Schiller’s defense underscores the complexity of the rules Apple has built around its App Store and how even a federal court judge sometimes struggles to understand them. Apple Known for tight control over the App Store And the guideline rule is Set application to accept. And since the App Store is the only way to install apps on the iPhone, developers have to play by Apple’s rules.

Fortnite Maker Epic Ask Rogers to force change For Apple’s approach, potentially Improvements in the way you pay and receive apps forever.

However, in the meantime, Schiller sees a difference between a movie-streaming app and a game-streaming service. “The App Store is not a movie store,” he said. “It’s not about movies. It’s an app and game store. And so when you bring the game in a different way, it doesn’t work by design in the game store.”

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