It is time for HBO Go to cast one. WarnerMedia has announced that they are discontinuing the long-running streaming service. A few weeks after the company launched HBO Max, it is its flagship long-standing game in the streaming game, aiming to compete with the likes of Netflix and Disney +. This means changes are coming for current HBO customers who want to stream content.
HBO Go launched a decade ago and was a way for people who subscribe to the channel through traditional mediums such as cable or satellite providers to stream content online. But when this service started, customers were upgraded to HBO Max, which caused some redundancy as well as little confusion among consumers, as HBO Now was also available. WarnerMedia said this in a statement.
“Now that HBO Max has been launched and widely distributed, we can implement some significant changes to our app offering in the US. Under that plan, we will be expanding our HBO GO service in the US to Sunset Will. We intend to remove the HBO GO app. From primary platforms by July 31, 2020. “
HBO Now previously existed as the only version of the company’s standalone streaming service. WarnerMedia also revealed that they will be rebranding HBO Now as HBO only. It seems that these changes are being implemented to reduce possible confusion, as well as focusing on HBO Max. By shifting all existing customers, it can help increase numbers and shed more light on the new service. Speaking further, WarnerMedia said the following.
“Most customers who traditionally use HBO Go to stream HBO programming are now able to do so through HBO Max, which provides a lot more access to all of HBO simultaneously. Also with HBO Now The app and desktop experience will be re-added to HBO. Existing HBO Now customers will gain access to HBO via the rebranded HBO app on the platform where it is available and via play.hbo.com. HBO Max will not only HBO offers a strong offering, but also a large WarnerMedia library and acquired content and originals. Through a modern product. “
Over the past few years, streaming wars have started heating up and Netflix has therefore continued to dominate the industry. WarnerMedia wants to compete more in the market, which is becoming increasingly crowded. Disney +, Apple TV +, Amazon Prime Video and CBS All Access are competing for sub subscribers, with NBC’s Peacock also coming down the pipeline.
HBO Max has twice as much content as regular HBO. Apart from a wide selection of films, it is now the exclusive streaming home of shows like Hit friend And Bel-Air’s new prince. The service goes for $ 14.99 per month. This news was previously reported by The Wrap.
Topic: HBO Max, Streaming