Gravity Sketch scores $3.7M seed for its VR-based product design and collaboration platform – ClearTips
Gravity Sketch, a London-based product design and collaboration platform that uses virtual reality, has raised $ 3.7 million in funding.
The seed round was led by Kindred Capital, with participation from Point Nine Capital and previous investor Forward Partners. This brings the total amount raised by Gravity Sketch to $ 5.4 million. In addition, the startup first received grant money from InnovationRCA and the James Dyson Foundation.
Founded in 2014 by Oluwasei Sosania, Daniela Pereades and Daniel Thomas, Gravity Sketch wants to change the way we design, develop and market physical products. It provides 3D design software for cross-disciplinary teams to make them “more frictionless” through virtual reality and more real-time, including collaboration that can be incorporated into 3D and real-time. The idea is specifically to help speed up development cycles by involving globally distributed and increasingly remote teams.
Oluwasei Sosanya, CEO and co-founder of Gravity Sketch, says, “Products are increasingly important when timescales are shortened and consumers request products with more features.” “There is also a boom in multinational companies growing globally distributed design and engineering teams, which need to be connected in one place to deliver with the same accuracy. Small-to-medium-sized design firms, which serve large companies, must also adopt this approach to win business – they often gain work from international customers who are able to meet face-to-face like their domestic customers Are unable, and are also held to high standards of delivery ”.
Apart from fast product cycles and remote working pressure, the product design process is not always optimal, involving multiple teams with different disciplines and software tools and a leap from 2D to 3D. “When we talk about the design of a physical product, we are visualizing this object in 3D,” Sosania says. “However, over the years we have had to bring that idea to the fore through 2D mediums or some physical model. All physical products begin with 2D sketches, which are then painstakingly translated to digital 3D models and then produced through standard manufacturing processes. “
To mitigate this, the gravitational sketch brings the designer from the initial sketch stage into digital 3D space, which gives them more control over the initial idea and how it evolves. The full design team can then join the same VR space to get a complete understanding of design from the designer’s point of view before investing time and resources.
“Designers can accurately convey all stakeholders to a single page on a single page,” explains Sosania. “With VR we can take advantage of the fact that everyone thinks in 3D and resolves the step of 2D visualization that is present in every design process, so users can think in 3D and in 3D Can make It is like a zoom meeting in 3D, which will help everyone to understand the physical product from their own vantage point so far ”.
In addition, the content created in Gravity Sketch can advance the design pipeline, meaning that there is no need to create different views of a design or to create a 3D model in another tool. Gravity sketch design can be exported to almost all CAD tools on the market with almost 100% accuracy.
It seems to resonate with some of the world’s leading companies such as Ford, Nissan and Reebok, with sketches of gravity, 60 universities and over 50,000 creative professionals worldwide.
Meanwhile, Gravity Sketch says the new funding will enable the company to build platforms to become “completely hardware-agnostic”. It currently works with a range of virtual reality hardware, and is in beta for iPad, mobile and desktop.