General Motors Changed its logo, refreshed its website and started a new “Everybody In” marketing campaign as part of a broader effort to transform a modern, fast-paced and inclusive organization Which is serious to accelerate the adoption of electric vehicles. .
The changes were unveiled on Friday as part of GM’s presence at the virtual 2021 CES Tech Trade shows that officially starting on January 11. The rest of the website will go live on 11 January.
GM’s Chief Marketing Officer Deborah Wahl said in a press conference on Friday that this is the fifth time GM has changed its logo in its 115-year history and probably the most progressive thing ever since 1964. The all-cap GM logo zero emissions have changed to “gm” with a soft blue shield clearing the clear sky of the future and an underline below the “m”, a nod to GM’s Ultimate Battery architecture. The negative space around the “M” also looks like an electrical plug, Wahl said.
“It’s optimistic, it brings energy and vibrancy and reflects our vision of the future,” she said. “It builds on our strong heritage, with recognizable consistency and a key element of trust. But overall, it really wants to humanize our company and this brand recognition project was actually led by a team of our designers, knowing that it represents all 164,000 of our employees. “
The effort has meant just one logo change and a glut of new commercials, including author Malcolm Gladwell, surfer Bethany Hamilton, gamer Erin A. Everyday people have been paired with Simon and Pelton cycling instructor Cody Rigsby. This is to show a company that has evolved from a truly slow-moving legacy automaker to be agile, tech-focused and attractive to next-generation car owners.
Wants to inspire GM; And these changes are to eliminate its change.
Of course, the real money and resources are behind this development. GM said that in November it would spend $ 27 billion over the next five years on the development of electric vehicles and automated technology, a 35% increase that would exceed the automaker’s investment in gas and diesel and bring the products to market faster Is an attempt to.
More than half of GM’s capital expenditure and product development teams will be dedicated to electric and power-autonomous vehicle programs, the company said at the time.
The US automaker is also accelerating its go-to-market timeline and adding more EVs to its portfolio plans. GM plans to bring 30 new electric vehicles to a global market through 2025. The company had previously committed to 20 EVs by 2023. More than two-thirds of those launches will be available in North America and one of all GM’s brands, including Cadacac. According to the automaker, GMC, Chevrolet and Buick will be represented.