The club house hosted another excellent conversation between Josh Constine and Facebook’s audio czar Fidji Simo. The format continues to shine, as I was once again forced to choose between MSNBC’s Rachel Madavo or Lawrence O’Donnell and just plain audio. JPA went on to win. The talk was crisp and the creator was thick with optimism about the economy. Demonetisation, instigating emerging pumps, etc. If it was a gold rush, it would be blue skies ahead for picks and shovels and pans.
It is difficult to listen to the creator. If this is the moment for the creators, what is the moment for us? The question is who gets the short end of the crypto stick, a zero-sum game where the losers are the same who buys high and sells low. I think that in the beautiful world of startups, not one but the other nine out of ten deserve it.
It is still exciting to see the results at a safe distance from the ground zero. Once the tech companies run out of slots at the start of the race, a lot of industries will wait for the initial fumes to clear up. Walmart, table for two? This is not a live audio story, but an example of media industries around information. Let’s look at the rebuilding of the economy and our way of life from the inside out, or a reverse reverse engineered insight backwards to be carried forward like a Beatles Guitar Solo.
Prior to the virus, we thought of life as a workday and weekend, a week of work or a holiday, a series of holidays not punctuated by long weekends every 6 to 8 weeks. Going to the movies on Fridays and watching political shows on Sundays. Ending the nightmare was Trump, flirting with the binge economy as it unfolded in the form of streaming disruption, addicted to our phones and beyond the possibilities of the honeycomb mind. Things changed, and then the plague ensued.
Now we realize our foolishness, not in assuming unimaginable but in thinking how much time we have to give about the future, we have no clue. We still had confidence in the technology, but not necessarily how it would work. Saving us was a goal, not a definite thing or close. We held our breath. And got incredibly lucky. Time itself turned upside down, and in surviving we found a desperate grace to cherish our network of family and friends.
As much as we knew that everything was different, we were surprised at how quickly we adopted in times of crisis. The rapid deployment of mobile and social technology over the past few decades has suddenly confirmed, accelerated, and created table steak. Surprisingly tech companies were not able to consume the wave; Startup Surge was funded by eating their dog food. Remember Y2K, where it was still not sure if there was any real ROI for collaboration, or groupware as it was pigeonholed.
It became very difficult to say that digital collaboration was not realistic. Cloud created corporate conversion as a subscriber service and fitted a viable exit strategy to get into the market. The startup can operate on a large scale without a multi-million dollar wager, leaving the enterprise with no option for Software as a Service even though it has no choice. Consumer laptops, TCPIP and 2400 baud modems became a platform where continuous innovation found a home, virtualizing the office as a set of familiar services deployed on both desktops and phones.
Notifications became a source of interruptions and a faster way to manage convergent streams of work and personal life. These intermittent alerts allowed us to navigate as many conversations and interactions as needed. The collaboration tool replaced the abstract form of email with group messaging, with video conferencing becoming a time-saving and easy onboarding tool, screening an IT replacement. And everyone sat on the notification backbone, reducing channel conflict and shifting the social aspects of team engagement on a more personal basis. And then there was an epidemic.
Is it any surprise, Bowie asks. Notification etiquette kicks in daytime with an overnight roundup, tracking news while avoiding cable network’s repeated eyeballs, and creating a calendar of things to click or store for free time or Crams for a meeting. No, it is no wonder that audio fits into this work more and more — wherever climate change fits. Notification chimes differentiate between critical alerts, parkable alerts, and ignorant scroll-offs. Newsletters become news for managing 10-minute reads, live audio and recorded podcasts, and a rally point for influential analytics. This past provides value for not only the creators but also consumers, also known as tippers.
The producer bandwagon sounds promising, but who cares which major stage pole catches the status quo? I like the work of the club house in establishing a complementary social cloud through information. I like Twitter Spacers as a driver to squeeze the record button for everyone in the UI, as does Anchor for podcasting. I like the idea of Facebook sneaking up on the playing field by allowing Instagram to turn off the video. Wow thanks. I think Josh Constine feels that his venture has landed just the right place to triangulate the casting chops, the reported cleverness, the abstract summarization of the call, and the direct-to-fact fact of the podcast strategy.
But these early winners in format and style should soon give way to a more creative dialogue between the creators and their listeners. The Newsletter platform has made the case that some hit writers will pay for developing tools to support subscriptions, distribution, legal services, analytics, and more. I want a straight backchannel with specific people in the room, but the clubhouse does not want that to happen basically. We are live audio, not chat, they say no, but mean. What if listeners could sign up to receive (and send) commentary through some form of group @mention. Moderators can tap on it and invite people to join with the speakers on stage. Biological discovery of talent and influence. Sign me up.
From Gilmour Gang Newsletter
The Gilmour Gang – Frank Redis, Michael Markman, Keith Tier, Dennis Pombrient, Brent Leary and Steve Gilmour. Recorded live on Friday, April 25, 2021.
Produced and directed by Tina Chase Gilmour @tinagillmor
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