If rumors are to be believed, the new Samsung Galaxy S21 smartphone lineup may be cheaper than the current Galaxy S20 family. South Korean leaker Landsk has estimated that the Galaxy S21 will start at $ 850, the S21 Plus at $ 1,050 and the S21 Ultra at $ 1,250. This would be a $ 100 drop from the launch price of the base S20 last March.
Meanwhile, Samsung is offering its new foldable phone as “more accessible”, which may indicate lower prices more broadly. The tech giant may feel pressured to make its devices more affordable after a sales drop of over 20% in the second quarter of 2020. Analysts attributed the decline in smartphone sales to the coronavirus virus epidemic.
Samsung did not respond to a request for comment.
The Galaxy S21, Galaxy S21 Plus and Galaxy S21 Ultra will be livestreamed at the Samsung Unpacked event on 14 January, the last day of CES – at 7pm PT (10pm ET). The South Korean company’s event theme is “Welcome to Everyday Epic”..
The new phones are a follow-up to the S20 phones, which Samsung released last year to accommodate multiple budgets. In early November rumors were circulating that Samsung is already mass-producing the Galaxy S21.