France’s Sendinblue, an all-in-one digital marketing platform, raises $160M – ClearTips

France’s Sendinblue, an all-in-one digital marketing platform, raises $160M – ClearTips

As more companies and brands these days put the Internet at the core of running their business, it is giving a strong push to the growth of startups who are building tools to help them. In the latest development, Sendinblue, an eight-year-old French startup that has created a platform to help small and medium organizations run all their marketing – from email, SMS and chat marketing to automation services, Facebook ads and retargeting. There was a $ 160 million gain in funding.

Bridgepoint, Bpifrance, Blackrock, and previous investor Partech (which led to Sendinblue’s $ 35 million investment in Series A in 2017) all invested in the round.

The money will be used to help the company build its presence in North America – where it grew 100% last year – and to continue to add more equipment to the mix, both organically and itself as a consolidator. As a startup, acquiring small marketing techniques. The company is also building CRM tools and other adjacent areas in the SMB back office so you can see how it can grow. It is profitable and already active in 60 countries with 180,000 subscribers on its books.

Huge money for a startup that was not on many people’s radar – you could say SendinBlue has come out of the blue – it’s a sign of the times.

SMBs (like retail and brands doubling on e-commerce) have long used the Internet for marketing, but the recent epidemic, along with its social reform measures, has only highlighted this. How many people are spending online (and spending money) online has led to an increase in how organizations are using the Internet to communicate with customers.

“The Kovid epidemic has accelerated our business,” said Stephen Shehebesta, who runs the company’s North American operations (and when his startup newsletter 2Go was acquired several years ago) joined the company. “We’ve found a lot of SMBs that need to be digitized to survive.”

It is also notable that this is a French startup that is spurring a major growth spurt: it is a sign of how the country’s companies are scaling up, to fill a mission that the French President Emmanuel Macron Has determined the country’s production (and investment) to see more unicorns.

The news of Sendinblue’s funding also comes on the heels of another French martech company, Serbaken, has also been making a lot of money in recent weeks (France is known for EdTech, but it seems to be in marketing technology Also has a strong line). In addition, we have seen several other startups in important rounds this year, including Yotpo, Movable Ink, Adverity, and more.

There seems to be room for all of this, and more. Schebesta described a specific customer for Sendinblue – whose primary goal is to “enable small and medium businesses” Be on par with the big companies in terms of the equipment they can use, access to everything in one platform at a cheaper price – as one that “outgrow” with the need for more equipment and more sophistication Melchimp may occur.

While the company’s bread and butter and focus will always be SMBs, it has also picked up a number of high-profile and high-end customers, including Louis-Wuitan, candy giants Haribo, Fujitsu, Amnesty International and Greenpeace.

“SendinBlue is positioned in a growing market, as more and more SMBs are going digital, especially in the lockdown of the last few months,” Bridgewint partner Olivier Nimsgarn said in a statement. “We look for investments that meet an important market need. Sendinblue is the perfect example of a company that will make an impact. “

“We have invested in SabinBlue as the company offers innovative solutions for SMBs and has a strong record of achieving high growth rates in the US and European markets,” said Louis Mollis, investment director at Bpifrance. “We have seen that Sendinblue’s value is extensible globally and will increase in importance as integrated marketing becomes more important.”

“Sendinblue has quickly become the leading digital-marketing platform for SMBs,” said Bruno Cremel, general partner at Partech. “As demand grows in one platform, SendinBlue has a unique ability to succeed. We are thrilled to continue to support SendinBlue to accelerate the company into the next phase of international growth. “

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