Ford on Tuesday unveiled the Maverick, a new compact hybrid pickup truck for those who didn’t know they needed one.
The truck’s smaller, more acceptable size and base price of $19,995 are geared towards entry-level customers who want the SUV or truck lifestyle as well as ease of navigating and parking in cramped urban centers. And while it’s not an all-electric truck like the upcoming Ford F-150 Lightning, the Maverick is part of the company’s recently expanded plan to invest $30 billion in electrification by 2025.
The Maverick has the distinction of being equipped with the first electric motor designed, developed, tested and manufactured in-house at Ford’s Van Dyke Transmission Plant.
The electric motor and accompanying 2.5-liter engine produce 191 horsepower, 155 pound-feet of torque, and can haul up to 2,000 pounds. This may not be appealing to those who want to haul one of the bigger fifth wheel campers on the market today. But with a targeted EPA fuel economy of 40 mpg in the city, Ford should be looking for pickers. Ford is also offering the EcoBoost engine option with an 8-speed automatic, which makes the Maverick 250 horsepower, 277 pound-feet of torque, and up to 4,000 pounds of towing capacity.
The Maverick will come standard as front-wheel drive and will be available in three trims including XL, XLT and Lariat, similar to the F-Series variants. All-wheel drive upgrades are available.
A bed that’s also a ‘makerspace’
The truck bed comes in humble sizes from 4.5 feet in height to 4 feet wide—as opposed to the F-150’s 5.5 by 4.3 foot bed—designed to be flexible. Ford, which wanted to be sure of that message, branded it the “FlexBed” because it is flexible enough to suit a wide variety of needs.
Ford’s most popular pickup truck, the F-150 series, is geared toward utility by providing plenty of wattage and storage for power tools. Maverick is built with the DIY driver in mind. Ford has placed 12 available anchor points and slots which lets the owner subdivide as he pleases. This so-called FlexBed is equipped with two 12-volt 20-amp prewired sources, as well as two 110-volt outlets to power the “laptop or tailgate party,” as Ford suggested in a statement announcing the new vehicle. is.
Speaking of tailgates, the Maverick is multi-positional, so the driver can adjust it so that whatever position is best, gives the truck bed extender functionality, whichever is best.
Another neat feature of the pickup being so small is that the bed is made accessible by reaching the bedside, and the designers specifically focused on making sure things are within reach of up to a fifth of a woman’s .
Let’s talk about tech
The Maverick is a fully connected vehicle, as we’ve come to expect with any new vehicle these days. Ford’s latest pickup has its own hotpot that can provide internet to up to 10 devices and comes standard with Apple CarPlay and Android Auto. By connecting a smartphone, customers can access the FordPass app, which can be used to remotely start the vehicle, lock and unlock doors, locate the truck, and check fuel levels.
The compact pickup also features Ford Co-Pilot 360, such as pre-collision assist with auto-emergency braking, which alerts the driver via audio and visual cues. There are also high beam headlamps that turn on when no other cars are in front of you, a blindspot notification system if you drift into another lane without checking over your shoulder, lane assist, and adaptive cruise control. This technology also allows for five standard drive modes including Normal, Eco, Sport, Slippery and Tow/Haul.
The pickup’s interior features colorful accents that are used to denote a space that is intended for human interface such as a charging pad or center mat with vents. Instead of imitation leather and imitation wood, the Maverick has a stone face texture and speckled plastic.
Some Fords have integrated tether slots that allow customers to mix and match with different accessories they want to add to the interior, like extra cupholders or an iPad holder to keep the kiddos entertained in the backseat. Since the fuel tank is located at the rear of the cabin rather than on the bench, customers have more storage space under the seat. Obviously the cabin can also hold buckets of ice for the tailgate that Ford was talking about earlier.
Maverick has also eliminated arm rests on the doors and speakers on the rear doors, allowing more space for those tall S’well water bottles that everyone loves.