Facebook will bar more hateful content in ads as boycott picks up steam

Facebook will bar more hateful content in ads as boycott picks up steam

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Facebook CEO Mark Zuckerberg on Friday inaugurated an internal town hall.

Screenshot by Rani Wong / CNET

Facebook CEO Mark Zuckerberg said on Friday that the social network would begin labeling content that found Newsworth, but would violate its rules. Facebook will also block a wider range of hate content in advertisements, a move that comes in the form of Coca-Cola, Honda and other major brands pulling ads from social networks in protest.

The labeling of the social network does not apply to content that suppresses voting or incites violence, which Facebook said would remove it even if it came from politicians. Twitter, a rival social network, is adding notices to President Donald Trump’s tweet Those who follow their own rules of glorifying violence.

Facebook will also ban ads that claim people of certain racial groups or ethnicities are a threat to someone else’s physical safety, health, or survival. It is also prohibiting advertisements that express contempt, dismissal or hatred of immigrants and refugees or suggest that they are somehow inferior.

Zuckerberg livestreamed on Facebook in an inner town hall, stating that we wanted to stop the kind of divisive and inflammatory rhetoric that has been used to prevent discord.

The company will begin attaching links to posts from politicians about voting, which takes users directly to its new Polling Information Center. The link will help Facebook deal with tricky posts, which do not clarify whether the user is trying to suppress voting, such as a claim that a city has been identified as a COVID-19 hotspot. “It is not a decision as to whether the positions themselves are correct, but we want people to have access to official information,” Zuckerberg said. Facebook said it would also ban posts that make false claims that US immigration and customs enforcement agents are checking immigration papers at polling sites and coordinate threats that interfere with voting.

Facebook does not send posts and advertisements from politicians to fact checkers, a policy that has been criticized by legalists, advocacy groups and their own The employees. The new changes do not fully address how Facebook has interpreted its rules when it comes to controversial posts by Trump. In May, Twitter made two tweets of Trump that contained false claims In postal ballots But Facebook did not take any action against those same posts on its social network. Facebook determined that Trump was politically embroiled in a debate about mail-in voting, not directly discouraging people from voting. Twitter also put another notice on Trump’s tweet, in which he said that when the robbery begins, the police react to protests against George Floyd’s police assassination when the shooting begins. Twitter determined that the post violated its rules against glorifying violence but Facebook said the comment did not violate its policies because Trump had referred to the National Guard so the company used it to use state force Read as a warning about.

Facebook has been pressurized to face misinformation and hate speech from advertisers. The Anti-Defamation League, NAACP, Sleeping Giants, Colors of Change, Free Press and Common Sense are calling on businesses to stop advertising on Facebook for the month. Of July Doing so, the groups said, would pressurize Facebook into its $ 70 billion annual advertising revenue to support those who are targets of racism and hatred and to increase protection for private groups on the site. Consumer goods giant Unilever, Telecommunications company Verizon, Beverage giant Coca-Cola, ice cream brand Ben & Jerry’s (owned by Unilever) and outdoor clothing brand North Face are among the major companies and brands that have joined the #StopHateforProfit campaign.

Despite efforts to counter hate speech, civil rights advocates say Facebook has allowed content that could incite violence against protesters, including George Floyd, Bryo Taylor, Tony McDade, Ahmed Arshi and Rashard Brooks Fighting for racial justice in the wake of his death.

ADL says about 100 brands have joined the boycott. The groups are asking Facebook to make changes, including creating a separate moderation pipeline for hate speech, with some targeted with harassment or disgust, talking to a live Facebook representative and letting advertisers know Allow how many times their content was shown next to a post has been removed for Facebook misinformation or hate speech.

In a response posted on its website, the #StopHateforProfit campaign said Facebook’s changes were inadequate.

“We closed this road before Facebook. They have apologized in the past,” the statement said. “He has made very few moves after each catastrophe where his stage played a part. But it is to end now.”

Zuckerberg’s comment also did not appear to slow down the advertising boycott. Following the livestream on Friday, Coca-Cola said it would stop advertising on all social media platforms for at least 30 days.

“There is no place for racism in the world and there is no place for racism on social media,” James Cawney, chairman and CEO of The Coca-Cola Company, said in a statement.


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