Facebook said it would begin sharing news to Australian users’ feeds in the “coming days” after reaching an agreement with the country’s government. The social media giant on Wednesday took a drastic step to ban news content in Australia following a dispute over the proposed Media Bargaining Code, which is expected to be voted into law soon. The code would have forced other major tech companies, such as Facebook and Google, to have revenue-sharing agreements with publishers for content posted on their social media platforms.
Australian Treasurer Josh Friedenberg said that the code has been made “changes to the code to provide more clarity to digital platforms and news media businesses, reinforcing the way the code operates and to ensure news media businesses Intended to make, “Quite seven news.
The amendments mean the code now includes a two-month arbitration period to allow digital platforms such as Facebook and publishers to enter into arbitration before agreeing to deals. The Australian government will also consider that if a code applies, commercial publishers have made tech platforms with local publishers before making a decision and give them a month’s notice before reaching a final decision.
Facebook Australia and New Zealand managing director William Easton said in a statement that the company was “satisfied” with the changes, adding that they addressed the main concerns about Facebook’s “allowing commercial deals that would make the value of our platform Identifies what the publishers provide relative to “the value we get from them. “
Facebook’s restrictions last week meant that Australian publishers were banned from sharing or posting content from Facebook pages, and users in Australia were unable to view or share Australian or international news content.
The Australian government announced in April 2020 that it would adopt a mandatory code to order Google, Facebook and other tech giants to reuse their content, after attempting to create a voluntary code with previously closed companies Local media will have to pay for.
As it defended the proposed legislation, Facebook first threatened to prohibit public exchange of news content in Australia last September. Google also claimed that the user experience in Australia would be harmed and suggested that it may no longer be able to offer free services in the country.