Facebook partners with Full Fact to help people spot fake news
As part of its efforts to help people identify fake news, Facebook will run an advertising campaign with independent fact-checking charity Full Fact.
From next month, Facebook users in the UK, Europe, Turkey, Africa and the Middle East will see ads in their feeds that encourage them to think critically about the information they see. They will ask people to consider where a piece of information is from, what is missing from it and how it makes them feel.
“Factual content may be too much to convince you of the emotional theme,” Full Fact CEO Will Moy said in a statement on Tuesday. “Life is at stake during this health crisis. By taking a moment before sharing something online, people can stop the dissemination of harmful and misleading information and protect their friends and families.”
Stopping the spread of misinformation has long been a challenge for social networks, but its outbreak is increasing.Has brought a new urge for challenge. For Facebook, home feeds in private groups dedicated to spreading the fight against fake news have moved beyond the cycle of sharing And WhatsApp with its end-to-end encryption, which means it’s hard to keep track of what people are sharing.
Like Twitter and YouTube, the company is removing swathes of content that violate its policies, while attaching warning labels to discourage people who may promote misinformation. Promoting users’ media literacy – using advertisements to encourage them to question what they are reading – is the latest tool in its workshop.
“With so many ways to consume news, it can be difficult to make informed choices about reading, trust and sharing,” Facebook vice president of Northern Europe, Steve Hatch said in a statement. “This campaign is about asking three simple questions to help people challenge the information they are reading so that they can be given more information.”
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