Facebook is expanding its efforts to combat misinformation about climate change by expanding the reach and dispatch of its Climate Science Information Center. The company said on Thursday that the center will now be available to Facebook users in 12 new countries: Belgium, Brazil, Canada, India, Indonesia, Ireland, Mexico, Netherlands, Nigeria, Spain, South Africa and Taiwan.
Now a new section is being added to the hub, which focuses on debating common climate change myths with the help of experts from George Mason University, the Yale Program on Climate Change Communication and the University of Cambridge. Experts have provided detailed information to clear common misconceptions about climate such as how temperatures rise and fall in natural cycles and how carbon dioxide greens the planet.
“Inaccurate information about climate change has long promoted the Internet, but it has been greatly enhanced in our new digital world,” said Anthony Leserovit from the Yale Program on Climate Change Communications. He said he hopes the new additions will “help raise public climate change awareness and understanding around the world.”
Facebook also said on Thursday that it would begin testing the label in the UK, linking to posts about climate change and directing people to the Center for Climate Science. Facebook already adds similar labels to other posts to direct them to official information sources, including posts about COVID-19. In countries where the information center is not yet available, Facebook will instead start directing people to the United Nations Environment Program.
In a briefing ahead of the announcement, Edward Palmieri, Facebook’s global director of sustainability, said the company was setting up a dedicated product team to build features that help build what the Facebook community already has What are you doing to influence the climate crisis. The work will sit alongside the company’s long-running Corporate Sustainability Program, through which Facebook is aiming for net zero emissions across its value chain by 2030.
“We are committed to doing more to help with the climate crisis,” Palmieri said. “Today more than 10 years of work builds on what we have done to reduce Facebook’s environmental footprint for our actions. We are currently on track to meet our goals.”