“The role of the business has evolved – in today’s world, driving meaningful change is just as important as the bottom line.”
Earlier this year, Canada Goose unveiled its Sustainable Impact Strategy, which focused on the brand’s long-term sustainability and commitment to environmental responsibility. Already committed to net zero greenhouse gas emissions by 2025 and destroying single-use plastics in all of their facilities by the end of this year, Canada Goes has now introduced humanity, among other plans “An objective platform that unites its sustainability and values-based initiative.”
With commitments they intend to carry out every aspect of the company’s operations, the goal of this humanitarian initiative is to “keep the planet cool and people warm on it.” Their efforts will focus not only on combating climate change but also on public welfare efforts, local community empowerment and support for the arts. Last month, the brand teamed up with Ryan Reynolds to provide more than 300 paras and pairs of shoes to students at the Inuzac School in Arctic Bay, Nunavut.
“A business role has evolved – in today’s world, driving meaningful change is just as important as the bottom line,” said Dani Reiss, President and CEO, in a statement. “We stand firm in our commitment to strengthen our communities, protect our planet and work towards the future for generations to come. Since 1957, we have been trusted to protect people from the elements and keep them warm; Now, through humanity, we are taking warmth to an even deeper social level. “
Future eco-centric plans for the brand include the launch of a new standard campaign parka in January 2021, promising to be their most permanent park to date. Made from recycled and unpainted clothing and lining, as well as 100 percent responsibly sour and re-acclaimed fur, the park’s design reportedly generates 30 percent less carbon by footprint, compared to the in-line Expedition Park. Does. .
Be prepared for more initiatives and announcements in the near future as part of the Canada Goose Humanity Plan.