Epic Games has taken its fight against Apple’s App Store rules against the European Union, where it has filed complaints with the block’s counterpart regulators.
In a blog post today, the creator of the popular online game Fortnite stated that it is expanding its battle for Europe by adopting “appropriate digital platform practices for developers and consumers”, noting that blocks from the Apple Store Already seeing concerns of connected competition. (And its payment service, Apple Pay).
The European Union last year formally investigated some of Apple’s practices.
Regional MPs have recently planned to extend platform regulation to make specific strictures on ‘gatekeeper’ platforms aimed at ensuring fairness and accountability to third parties. And the power issue of the forum is certainly one that is now close to scrutiny by regulators and legalists around the world.
Epic writes, “In the complaint filed with the European Commission’s Directorate for Complaints, it is alleged that through a series of carefully designed anti-competitive sanctions, Apple has not only harmed but as a whole Has finished. ” “Apple uses its control of the iOS ecosystem to benefit itself by blocking competitors and its conduct is an abuse of a dominant position and in violation of EU competition law.”
It is not seeking damages against Apple, but wants that EU competition officials describe it as the “monopoly channel” of the iPhone manufacturer.
“There is a lot of future for mobile platforms here,” Epic Games founder and CEO Tim Sweeney said in a statement. “Consumers have the right to install applications from sources of their choosing and developers have the right to compete in a fair market. We will not stand passively and allow Apple to use its platform dominance to control what should be a level digital game arena. This is bad for consumers who are paying inflated prices due to the complete lack of competition between the store and in-app payment processing. This is bad for developers, whose livelihood often rests at the absolute discretion of Apple, which allows on the iOS platform, and on what terms. “
Epic filed a US lawsuit last August against Epic after Epic banned Fortnit from the App Store.
The move comes after Epic tried to circumvent its in-app purchase framework (and circumvent the severed Apple) to allow users to buy in-game currency directly in direct violation of Epic’s rules.
Along with the banning of the fortnight, Apple said it would go ahead and cancel Epic’s developer account and set up access to developer tools for its Unreal Engine – a move that would affect third-party app creators that Rely on Epic’s engine. However it was stopped from going too far.
An American judge quickly rejected Epic’s proposal to force Apple to unblock the game but not block Cupertino’s ability to provide Epic’s capability and deliver its unrealistic engine to iOS. Was given – limiting Epic’s ability to take a scorched earth approach to try to minimize the battle.
Epic has since filed legal complaints against Apple in Australia and the UK. Now it is also petitioning EU regulators.
Meanwhile, the EU’s rebel division opened a formal investigation by Apple last summer – more than a year after Europe-based music streaming service Spotify had a similar complaint over ‘restrictive’ App Store rules and a 30% cut in Cupertino There was in-app payment on iOS.
The commission said at the time that an anonymous e-book / audiobook distributor had also complained about the impact of the App Store rules on the competition.
It confirmed today that it had received a complaint By Epic Games against Apple. “We will assess it based on our standard procedures, ”a Commission spokesperson told us.
Epic argues that Apple is denying Apple a fortnight’s users over Apple Pay as a choice between Apple Pay and Epic Direct Payments – the savings will be claimed to direct buyers (although Epic will certainly make money to gain Stands for if it can open a channel that can bypass Apple’s deduction. In-app payments).
Epic has also tried to push Apple to let it operate an Epic Games store on iOS – a move that Apple denied, citing “precise standards for security, privacy and content”, which it Argues that the app is dedicated to the rules of the store (although Apple’s claims of ‘quality’ equalization period do not always live up to the reality of what it does on its App Store).
Back in 2019, Apple launched its gaming distribution service, Apple Arcade – a pure-play content play that features new and exclusive games in Apple’s device ecosystem.
The move was probably Tinka’s decision to break the camel’s back wiz-a-wiz Epic Games in a rebellious feud with Apple. (Its blog post references Apple Arcade, and notes that Apple has barred competitors, themselves from doing so as well).
It is worth noting that Epic has also overpaid Google, which similarly cuts payments for Android apps distributed through its Play Store – and which also removed a fortnight from the Play Store last year.
Although Google’s Android platform allows third-party apps and alternative app stores to be side-off, it’s hard to make anti-trick sticks versus strict restrictions imposed by Apple.
However, however, Android dominates the smartphone marketshare – while Apple’s global market cut is less than a fifth.