Moving services giant Updater is bringing in a team from Dolly as the New York company looks to expand the scope of its offerings with the acquisition of the on-demand startup known for helping consumers make small-scale moves .
Dolly connects users who need to move a large object such as a piece of furniture, with a contractor ready to lend a hand. Like competing services like Luge, the app has been a popular solution for picking up items from peer-to-peer marketplaces like Craigslist. Dolly claims a partnership with Facebook Marketplace has allowed its users to coordinate item pick up with the service, available in 45 major US cities, according to their website.
In addition to its user-facing service, Dolly has also built a key business partnership with retailers to tap directly into their mover network and coordinate same-day deliveries for customers. Dolly’s retail partners include companies such as Costco, Lowe’s and The Container Store.
A price tag for the deal was not disclosed and could not be learned. Dolly raised $17.2 million in multiple rounds, including a $7.5 million Series B in May of 2019. Backers of the startup include Maveron, Hyde Park Venture Partners and Version One Ventures.
As part of the acquisition, Dolly will remain an independent, wholly owned subsidiary of Updater.
SoftBank Backed Updater is an “invite-only” service focused on creating a more premium end-to-end moving experience. The team has partnered with several major brokerage firms, whose clients are given the option of using Updater’s services to coordinate their move, connecting them with moving companies that use Updater’s MoveHQ software platform. Today, a quarter of U.S. household moves are facilitated by using one of Updater’s products, the company says.
The firm has raised approximately $200 million since its founding in 2010. The acquisition of Dolly will allow Updater to expand its services to customers who are “making a small move or don’t want to book a full-service moving company,” CEO David Greenberg tells ClearTips. “We want to be the go-to place for Americans to conquer their move.”