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Electronic Arts Removes In-Game Ads in UFC 4 After Backlash

Electronic Arts was forced to dial in the introduction of in-game advertisements EA Sports UFC 4, After massive backlash from players.

UFC 4 Players expressed their disappointment and resentment against the presence of real-world advertisements UFC 4 In the Reddit thread, which featured a clip showing ads for Amazon The boys Season 2 while within a match. The show’s logo also appears in the middle of the octagon, and briefly above the timer at the bottom of the screen.

Players were offended that in-game ads appeared after more than two weeks UFC 4Launched on August 14, which meant that reviews for the game would not mention advertisements.

Also increasing the backlash was the fact that UFC 4 Is a full-price game. While video games have become a norm in the industry to earn revenue for ad-free games, players questioned the presence of advertisements UFC 4 When they already paid $ 60 for it.

Electronic Arts responds to UFC 4 backlash

Electronic Arts didn’t take long to respond to the backlash, with a company representative posting on Reddit that the ads had been disabled.

“It is clearly evident from your feedback that integrating the ad into the replay and overlay experience is not welcome. The ad has been disabled by the team and we apologize for any disruption to the gameplay that players may have experienced, ”the representative said in the Reddit Post.

He said, “We realize that this was supposed to be a dialogue with the players ahead of time and it’s up to us. We want to make sure that our players have the best experience of playing EA Sports UFC 4Therefore, the advertising integration into the replays and overlay experience will not reappear in the future, ”said the rep.

It was not clear, however, if removing the in-game ads meant that they would not be returned in any other way UFC 4 In the near future. has reached out to Electronic Arts to confirm whether or not in-game ads will return and we will update this article as soon as we hear back.

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