The Walt Disney Company has significantly reduced its planned advertising spending on Facebook amid growing boycott from major companies due to profane language on the social network.
Disney has concerns about Facebook’s enforcement of policies against objectionable content, sources familiar with the matter told the Wall Street Journal. He says the company has stopped advertising for Disney + after heavily promoting the streaming service on the social network earlier this year. A source said that Disney has stopped advertising for Hulu on Facebook-owned Instagram, while other divisions of the company are reviewing their plans.
Disney was America’s top advertiser on Facebook for the first half, the Wall Street Journal reported, citing estimates by Pathmatics. The research firm spent $ 210 million over a six-month period on Disney’s Facebook ads.
According to the report, the time frame for Disney’s reduced spending on Facebook ads is unclear. Unlike other companies exiting the social network, Disney quietly shifted its advertising plans.
Advertisers opt out of Facebook
The Stop Hate for Profit campaign, which was launched in June, called for Facebook address racism across its platforms. Retail producer Eddie Bauer, ice cream maker Ben & Jerry’s, and production company Magnolia Pictures, formed part of the advertising boycott, in addition to more than 100 other small businesses. He later joined Verizon and PlayStation.
Other companies such as Coca-Cola, Starbucks and Microsoft have also halted their spending on social media advertising, although their steps were not part of the Stop Hate for Profit campaign.
Facebook is being hurt by lost advertising revenue. It is unclear whether Disney is officially joining the Stop Hate for Profit movement. has reached out to the company for clarification on the matter, and we will update this article as soon as we hear back.