Pico, a New York startup that helps online creators and media companies make money and manage their customer data, announced today that it has launched an advanced platform and raised $ 6.5 million in new funds.
In a statement, the startup’s co-founder and CEO Nick Chen said that Pico helps creators with their two biggest problems – “how to make money more easily and how to get to know their audience better” – along with Also giving them control over their two most important assets, namely “your brand and relationship to your audience.”
The company offers a long list of different tools, including landing pages, pop-ups to collect email addresses, paid newsletters, subscription paywall, tier membership programs, recurring and one-time donation and video revenue tools. With version 2.0, the company says that it is bringing all of these features together with a unified data structure, so that customers can see “what they are paying for the content and where they came from” in a dashboard.
Via Email, co-founder and president Jason Baid (pictured above along with Chen) pointed to “the power of our CRM to help their audience understand it” as the most significant upgrade, suggesting that it ” Pico makes manufacturer operating systems for economy. “
“A manufacturer cannot scale a business without the proper equipment,” Bade continued. Take email capture, that is the first step in audience development. But what next? You need data and a CRM to handle this. 2.0 upgrades every part of the Pico to rejuvenate for the scalability and accessibility that the Creator Economy demands. “
Pico also said that it would soon launch an API to support integration with various parts of the platform.
Apparently, the company has seen a nearly 5-fold increase in its customer numbers in the past year, including The Colorado Sun, Defector Media and The Generalist. And it recently recruited Rodolpe Korditzsch (who played a number of roles on YouTube, including global head of partner sales) as its chief revenue officer.
New funding was led by En Lai at Bullpen Capital and Pico had total funding of $ 10 million. Other investors include Precursor Ventures, Stripe, Bloombergbeta and Village Global.