Chorus launched its online experience on March 16 of last year. It was a very auspicious time, as those things go, falling on the same day that seven public health departments began a joint shelter-place order in their native California.
Like countless other companies, the 2020 focus did not go according to plan for the app. But the site scrambled to square the company’s “experiential” hybrid into individual sections for a completely virtual interface, and eventually it might be all the better for it.
There is definitely no shortage of meditation apps from which to choose. Calm and Headspace top the list, but the Mindfulness category has proved to be an extremely popular one, as users see the technology to help ease some of the stresses for which it has been directly responsible.
But meditation is difficult. It is difficult to start and difficult to maintain. Some applications work better than others to guide a user through that process, but it can still feel like a solitary experience – one of the many reasons that people start seeing benefits. Practices leave before enable.
The chorus was already seeing success with their individual events. Co-founder and CEO Ali Abramovit told ClearTips, “We thought that for most users it had to stay on the ramp because it provided the greatest first experience.” “We used to run in-person pop-ups in San Francisco.”
The company also managed to raise a $ 1 million pre-seed round. Recently, the company has received additional funding as part of the startups of the Winter 2021 batch of Y Combinator.
An official app is still forthcoming. For now, the experience uses a web portal for signup, while the actual classes are held live on Zoom and stored for on-demand viewing. It is similar to the setup and used by many gyms and personal trainers during the epidemic. And while it’s not the most sophisticated, Abramovitz says the chorus currently has a user number of “thousands,” roughly by word of mouth, while the actual figure has not been revealed.
Of those, about two-thirds are classified as “highly engaged”, meaning that they attend an average of one class every other day. The service attracts people with breathing exercises based on popular songs and keeps users engaged by providing a more communal experience than most attention-getting apps.
“The problem we’re solving is two parts,” Abramovitz says. “Originally we thought we were designing a new meditation experience specifically for people challenging meditation. What we’ve learned after our clients stay after class and talk to each other, That is that the people who are coming back are a new way of connecting themselves and each other. “
Experience is a virtual approximation of the experience gained in a person-class – ie the types of engagement you will find with a partner after class. In the era of social isolation, it is clear why users will be particularly involved with that aspect.
As that experience will be seen in a post-epidemic world, the company plans to continue to adapt to meet the needs of users.
“We’re basically an experience company,” Abramowitz says. “We are a meditation experience company for those who found traditional meditation challenging. This is our root. We will deliver on whatever platform or channel provides the best experience for our community. Right now it is an app. In the future, it may be hardware devices such as VR or strategic studios like the one for the peloton community. But right now, we are focusing on the digital experience. “