Known as CarryMinati to 29.5 million people on YouTube, Asia’s No. 1 YouTuber Ajey Nagar has grown quite literally for the web. In a new milestone for Ajay, his hugely popular song Yalgar, composed by Willie Mania, has now been turned into the title track starring Abhishek Bachchan in the upcoming film, The Big Bull. The film will be screened for the first time in Bollywood as ‘Playback Singer’, adding a new feat to Ajay’s list of achievements as a rapper, singer, gaming and roasting expert.
Ajay was just 10 years old when he discovered YouTube and looked at the possibilities and prepared him for it. After spending three years experimenting with the platform, Ajay decided at 13 that he wanted to pursue a career as a digital content producer. “It was all very organic,” Ajay says. “I remember that in the beginning, I used to record all these crazy football tactics myself so that I could play it a million times again and ace the game with my slipups. At the time I don’t know Was that I’m building content for a living. “
Ajay said that he was a reserved child who had difficulties expressing himself, but creating content for YouTube helped him gain confidence. Talking about how he took such a huge leap of faith at such a young age, Ajay says, “It was a very comfortable calling for me. I can’t think of a time when I didn’t want to do that because it’s my passion project. In my earlier days, I told myself that even if I did not succeed, I would do the same. I had a mindset during that time and nothing has changed since then. “
Growing up in Faridabad, Digital Kautuk had the full support of his parents, who encouraged him to follow his passion, but insisted on completing his education through long-distance education. Although he missed being a ‘regular’ in childhood and treats children his age as teenagers usually, Ajay has no regrets as he was completely immersed in his passion.
Over the years, Ajay has mastered the art of redeeming, response video and video game live streaming. He elaborately helps on each of these. “Roasting is choosing things that are fun and creating a new video or product. In the response video, you are just watching a video and reacting to it, while making comments like ‘oh good’, ‘ha’ and ‘cool’. Video game live streaming is an interactive activity where creators record themselves playing games for a live audience. “In 2017, Ajay also launched a separate channel ‘CarriageLive’, where he plays video games while interacting live with his customers.
But while all these forms of content creation have made him extremely popular, Ajay’s real love is music, and the songs he writes seem to have struck a chord with those who follow him. Talking about what makes music special, Ajay said, “Since I am very introverted, music helps me express myself better. Music helps me speak the language of my soul. The response to my music releases has always been encouraging and is now part of my primary passion as well as music content creation and streaming. “
Interestingly, although he has spent more than a decade of his professional life on stage, Ajay shared that he is still trying to understand the algorithm and how it works. But one thing he makes sure of is, “Disruptive content is the king of online media today, and the algorithm suits you the most when content relates to an audience”. So while the content needs to be trustworthy and entertaining, the person needs to think outside the box constantly.
But are there times when the pressure to be consistently creative is outweighed? How does someone like them stay motivated and motivated to create and connect regularly? Ajay replied, “Many times I think this will be my last video and now, I will do something else but that day never comes when I miss hundreds of emails, messages, comments from fans about how my video made them Difficult situations to help overcome and it inspires me to do what I do every single day. “He tries to go with the flow instead of setting rigid deadlines and setting his goals. The second channel Being also helps, as he can take a break from one when he feels like it.
But with 29.5 million subscribers, it is being named ‘Next Generation Leader’ by Time magazine in 2019 and is one of the most popular content creators on YouTube, not just in India but Asia, but Ajay is not on the cusp of praise. He shares that he has a very clear vision for the future, where he wants to become one of the top 5 content creators in the world. He says, “The next milestone is to represent India on the world stage, when it comes to content creation, music and gaming and keeps my wings moving and flying.”
While 2020 was a year where content creators like him managed to entertain millions, as we spent months locked in our homes, Ajay feels that the epidemic made people more dependent on online content than either Or to force them to do something different and take time out. soul searching. “Personally, 2020 was an eye opener for me in many ways. I realized that we as a society are very disconnected and dysfunctional and we need to show up for each other more often. He plans to work on a motivational podcast this year that will be an extension of his existing Cariminity universe.