Canadian Consignment Company Lux Second Chance Brings Global Luxury Goods to Your Closet
“People are still coveting these styles.”
While Diana Nguyen, founder of conscription site Lux Second Chance, knows that “the concept of luxury is based on scarcity”, she actually started her business to provide consumers and collectors more opportunities to get their hands on their favorite pieces.
“I love the lot,” says Nguyen, noting that he has personally been a fan of that way of shopping for more than 15 years – prior to his hard-to-acquire items or seasons. The latest trends became one of the smartest ways to buy. “But it’s not about the brand,” she says of her high-end habit. “I’m a minimalist, so it’s about quality Is in. “
When Nguyen returned to Canada five years ago after working in the banking sector in Asia, he wanted to slow the pace of his professional life and nurture his interest in technology and fashion. She noticed that in Canada, much of the consignment industry at the time was local, and she wanted to develop a way to sell high-end goods around the world – a one-stop shop for fashion. has to offer.
23 Starting with selling their own handbags, Nguyen’s idea grew thanks to its site’s ability to bring together an impressive list of pieces by brands such as Hermès, Chanel, Goyard and Céline. “our site [features] Bunch [consignment] Stores on a platform, “she notes that Lux Second Chance’s reach has expanded from the Canadian market to include vendors in the US and Europe.
One might be surprised by the fact that people are still eager to get their hands on a Birkin or Boy Bag given the current economy, but Nguyen points out that there are many reasons why his business remains and They are big in their customers. Last few months.
She says, “Luxury buyers are not shopping hard right now.” “They are shopping sensibly.” As she states, that purposeful discovery is driven by the sense that “classics never go out of style”, and that many would rather invest in a nicer investment than the stock market – and Nguyen has Have done research on this. He compared the value of some stocks to an Hermès Birkin bag, and found the iconic talket to be truly outperforming stocks.
Nguyen also says that asking for items online means that buyers have more options, as many luxury brands do not sell their high-value pieces through e-commerce. Coupled with restricted quarantine sets for IRL shopping means sites like Lux Second Chance are far less frequent.
In recent months, Nguyen has seen a upsurge in people buying cross-body and belt bags — “for those who want to go hands-free” —but versatile items such as Prada’s multi-bags and large totes Are also well sold. “Backpacks are making a comeback as well,” she hints. She further shows interest in the mix of fashion and function, saying that customers are buying a lot of chain link necklaces and rhinestone earrings — anything we are doing now to give a bit of excitement to all video calls.
She predicts that we will be seeing an increase in chic sweatshirts as we fall, and this is no surprise. Classic and comfortable, he is the superhero of a thoughtful WFH wardrobe.