Butters, a startup registered in Denmark but fully operating remote, is building an “all-in-one” platform to plan and run virtual workshops.
Offering video software and other features dedicated to workshops, the idea is to distance people from using more generic tools such as Zoom and Microsoft Teams, which are, of course, not compatible with workshops. It is also an idea that will be welcomed by many remote workers stuck in a groundhog day full of back-to-back zoms – and one that has already attracted venture capital.
The seed round of the backing butter is $ 2.75 million, which is being revealed today is Project A. Others who are investing in startups are Des Tryner, Intercom’s co-founder and chief strategy officer (among other angels). This $ 440,000 is added through a mix of equity funding from First Morph Capital, venture loans from The Danish Growth Fund and grants from the Innovation Fund Denmark.
Butters co-founder and CEO Jacob Nottgen told me that workshop facilitators, such as strategy consultants, HR trainers, and design sprinters, typically have two problems: technical overload and energy shortages in workshops.
The former includes many of the tools needed to systematically run, run, and disseminate the workshop, coupled with unexpected interfaces and the inability to install the elements of the workshop in advance. The lack of “energy” when delivering workshops is likely to be a hard nut to define and then crack, but anyone who has attended an online workshop has experienced it.
“We solve these two ways,” says Notzen. “[with an] All-in-one tool, which helps to prepare, run and weaken the workshop in one place, [and] A delightful design that supports facilitators in providing a more humane experience … 90% of our users comment on it; Zoom fatigue is real ”.
You start by creating and setting up a “room” in butter, which optionally includes creating an agenda, elections and timers, as well as various adaptations, such as a welcome page, image, and (yes) music. Next, you invite workshop participants through an automatically generated link that can be easily shared.
On the day, participants join directly in their browser and workshop leaders run the workshop using an agenda created as the main guiding point. Butters also supports various third-party integrations, such as white boarding, note taking, and more. After the session, facilitators can use an “iteration” in the room overview, including chat transcripts, recordings, and poll results, etc.
The Butter CEO says: “Down the line, we will make this even more पूर्ण full workshop flow ‘- [including] For the greater part of planning, having a full-workshop space for participants, building the post-workshop experience, etc. But for now, we have doubled while making ‘Part Flow smoothly’.
To that end, Butter has yet to monetize, but will adopt the SaaS model. Meanwhile, Notzen sets up competitors, but generalist platforms, such as Zoom and Teams; Legacy expert forums, such as Adobe Connect and Webex for Training; And other startups are trying to solve the same problem (like Toasty.ai, circl.es and VideoFacilitator).
“We differentiate ourselves by being focused on workshops,” he says.