The City of New Providence, NJ may seem like an unlikely home for a company that signed a new deal with Big Hit Entertainment (the label behind global K-pop supergroup BTS) and made millions from some of the biggest. Venture capital firms in the United States, but Kisswe Mobile is proof that valuable startups can come from anywhere.
Founded in 2013 and led by Chief Executive Officer Mike Scabell, Kissway Mobile is now expanding its relationship with Big Hit to an agreement from a one-time show in December that will extend well beyond the next BTS What the two companies described as a “global partnership”.
Shahabel declined to disclose any terms of the partnership agreement, but said it was more than a simple trade contract between the two entities.
Kiss has been in the US for the last seven years. Has worked with some of the largest sports and entertainment leagues, including the National Basketball Association, On streaming major league soccer and professional golf association live events. In recent years the company has added eSports to its roster – and live events including that December BTS show.
Founded by the former president of Bell Labs, Jeong Kim, along with Wim Sweldens and Jimmy Lynn in 2013, offers Kiswe Mobile a streaming service that consists of four different components that require live entertainment in the era of social distancing of COVID after live disturbance.
The company’s technology provides video production and audio, multi-camera and interactive viewing options for concert producers a central production system for fans performing live shows and communicating with each other, and is especially geo -Presentation through or through. Ticketing.
“This MoU opens up the potential for diversified innovation in the global market by combining Big Hit’s content planning and Kissway technology,” Big Hit CEO Lenzo Yu said in a statement.
There are many new investors behind this technology including New Enterprise Associates, which is based outside the multi-built venture capital firm Balitmore. Other investors include Revolution, a Washington, DC-based investment firm founded by Steve Case; Ted leonis, The co-founder of the revolution and founder of Monument Sports Group and the founder of the company is Jeong Kim.
The company has raised more than $ 20 million in financing since its launch in 2013, but Shabelle declined to disclose the total amount owed by the company.
The Big Hit deal is due for the launch of a new BTS concert and convention later this month called “Bang Bang Con The Live”.
The show, itself, is a prelude to more interactive events from Big Hit’s roster of talent driven by Kive Mobile.
Technologies like Kiswe are coming at a time when live events need them most. Recently Travis Scott The Fortnick experience, and behind the virtual wheels of steel in Marshmello’s first epic games The breakout hit is one of several new technologies looking to bring at least some magic to the experiences and entertainment shared for their fans.
Many startups are taking this time to pursue interactive live experiences for viewers. A virtual concert design and distribution platform, WaveXRR; Interactive streaming service, development firms such as Caffeine and Zoan, created a virtual concert experience for Helsinki’s May Day celebrations, bringing in a crowd of 1 million.
Kiss’s deal with Big Hit is arguably the biggest and most rigorous for the music industry’s biggest by reaching members of the BTS Army.
As Shabelle said in a statement, “Kissway’s relationship with Big Hit Entertainment extends our vast global sports and media sector into the music sector and allows Kissway and Big Hit to explore new ventures in the industry.”