As the world is taking steps to combat racial inequality, so too are many brands making their way. Beauty, fashion, entertainment and more companies are promised to donate to organizations and nonprofits that support the black community, some go on to address inequalities in their own workplaces and make a meaningful difference. Let’s take steps towards making.
Below some brands have stepped in to make a difference, with more and more pledging their support each day. Check back for more, as we are updating this list as companies continue to use their platforms to do something good.
Adidas: The Sports Apparel brand announced they would invest $ 20 million in black communities, with a commitment by blacks and Latinans to fill 30% of their positions in the US while improving on company culture.
Airbnb: The holiday rental company will donate $ 500,000 to be shared between the NAACP and Black Lives Matter.
Alberds: The sustainable footwear company has donated to Black Lives Matter and the NAACP Legal Defense and Educational Fund.
Anthropology: Clothing brand donated to The United Negro College Fund and plans to match employee donations to the Innocence Project, ARPC, Equal Justice Initiative and Year 3: 1.
Billy: Body Brand donated $ 100,000 to be shared between Black Lives Matter and NAACP.
Biosense: Clean Skincare brand is donating $ 100,000 to ACLU, Minnesota Freedom Fund, Color of Change and Black Lives Matter.
Bliss: The cruelty-free skincare brand donated $ 40,000 to the Antiarist Research and Policy Center.
Bombs: The Sock Company is donating five million dollars selected by black employees, with the first two rounds of donations going to the A Second You Foundation and Sister Circle, “combating the root causes of systemic inequality in the black community Huh.”
Brooks Running: The Sports Garment Company has donated $ 100,000 to the Equal Justice Initiative, and has also pledged $ 1 (up to $ 250,000) for each runner who registers with the company to run on Global Running Day.
Cliff Bar: The Energy Bar Company plans to donate $ 100,000 to the Color of Change and African People’s Education and Defense Fund.
Colourpop: The cosmetics company is donating $ 25,000 to the Minnesota Freedom Fund, $ 25,000 to the ACLU, and $ 250,000 to black communities through various community-based organizations.
Diplomacy Worldwide: The streetwear brand plans to donate 100% of the proceeds from its SS20 Peaceful Protest T-shirt capsule.
DoorDash: The food delivery and takeout company is donating $ 1 million, shared by Black Lives Matter, and is a newly-created fund for nonprofits directed by Black employees of DoorDash.
Amy’s Organics: Snack brand will donate 100% of the profits of its online store to the NAACP Legal Defense and Educational Fund.
Etsy: The online craft retailer donated $ 1 million, a split between the Equal Justice Initiative and the Black-Led Movement Fund of Borealis Philanthropy.
Everlane: The chain-transparent clothing brand donates $ 75,000 to the Equal Justice Initiative and $ 75,000 to ACLU.
Phila: Sport and streetwear brand donated $ 100,000 to Black Lives Matter.
Gap: The clothing group has donated $ 250,000 to NAACP and Embrace Race on behalf of all of its brands including Athleta, Old Navy, Banana Republic, Intermix, Hill City, and Jenny & Jack.
Glossier: Cosmetics Company launched Black Lives Matter, NAACP Legal Defense and Educational Fund, Equal Justice Initiative, The Marsha p. Donated $ 500,000 dollars to the Johnson Institute and V Protectors, and also a $ 500,000 grant for black-owned beauty businesses.
Good American: The inclusive clothing brand has always contributed a portion of the proceeds to charity, but now has long made its partners Black Lives Matter and Color of Change.
Home Depot: The home improvement company has donated $ 1 million to the Committee of Lawyers under the Law for Civil Rights.
Honest: Clean body and beauty company NAACP is donating $ 100,000 to the Legal Defense and Educational Fund and the Equal Justice Initiative.
Lego: The Toy Company is donating $ 4 million, “an organization dedicated to supporting black children and educating all children about racial equality.”
Levi’s: The denim brand is donating $ 100,000 to ACLU and $ 100,000 to Live Free USA.
Lululemon: The athletic and athletic team is donating $ 100,000 to the Minnesota Freedom Fund.
Lyft: Through LyftUp, the rideshare company is offering $ 500,000 in ride credits to the National Urban League, NAACP, National Action Network, Black Women Roundtable and National Bell Fund Network, and further ride credits to Lake Street Council of Minneapolis Plans to donate.
Modcloth: Online clothing retailer will donate funds to Black Lives Matter.
Netflix: The streaming giant is donating $ 1 million to Policy Equity.
Nike: The sportswear brand is donating $ 40 million over four years to various groups and organizations dedicated to supporting the black community and removing racial inequality.
Patagonia: Outdoor and activeware brand NAACP is donating $ 100,000 to the Legal Defense and Educational Fund.outdoor
Peloton: Home cycling and exercise veteran NAACP is donating $ 500,000 to the Legal Defense and Educational Fund.
Purple Carrot: The vegetarian food delivery service donated $ 40,000 to Black Lives Matter.
Savage x Fenty: The inclusive lingerie brand founded by Rihanna has donated to Black Lives Matter Greater NY and The Bell Project through Rihanna’s Clara Lionel Foundation.
Sepora: The makeup retailer has donated more than $ 1 million to National Care, the Center for Urban Families, NAACP, the National Black Justice Coalition and the National Civics on Black Civic Participation Black Women’s Roundtable.
Spanx: Shapeverse Company is donating $ 100,000 between Black Lives Matter, the NAACP Legal Defense and Educational Fund and the Minnesota Freedom Fund, and $ 100,000 to Atlanta-based organizations.
Stella McCartney: Designer fashion brand NAACP is donating to the Legal Defense and Educational Fund.
Toms: The footwear company is donating $ 100,000 over the next three months to organizations fighting racial injustice, with their first donation going to Black Lives Matter.
The Walt Disney Company: The entertainment giant is donating $ 5 million to various organizations, starting with a $ 2 million donation to the NAACP.
Warby Parker: The eyeglass retailer is donating $ 1 million to organizations dedicated to disabling systemic racism.
Zadig & Voltaire: The fashion brand has partnered with Black Art for a specialty art in the US. The brand is donating one percent of the proceeds from total site sales, plus 100% of the proceeds from the collection to Black Art America.