Both& introduces a line of D2C transmasculine clothing – TechCrunch

Historically, the transmasculine community has been neglected by the fashion world. But both and there is a new brand that is looking to offer clothing specifically tailored to the transmasculine bodies.

The company was founded by Finnegan Shepard, a trans man who started both and after undergoing top surgery and felt like he still couldn’t find clothes that fit his body. Items are designed to emphasize a masculine shape, to hide bindings, and the line is inclusive in shape.

The general idea is that our clothes are a representation of who we are, and one should not limit our clothing choices based on our body.

Both and are fully bootstrapped and sell directly to the consumer through the website. The strategy is to do super small batches of capsule lines, first running pre-order today.

The first line consists of three basic T-shirts.

Finnegan is an everyday basic shirt. Tyla is similar to Finnegan, but has ribbed sleeve cuffs around the biceps for a tight fit. The khazil is designed for an oversize fit, and is designed to cover the bindings and look boxy. These items range from $ 39 to $ 45.

Both want to start with more simple design and forget about color and print for now.

Shephard said, “Get the basics in terms of size, and focus on relatively minimal-ish colors, and then once we capture them, we move on to a lot more colorful stuff.” “We are not really interested in print. This was one of the things that I really had an adverse reaction to. There are a lot of companies out there that are printing trans pride goods on t-shirts, but they are not really changing the shapes or making them better. “

The plan is to release new designs every six to eight weeks.

According to Shepard, one of the two challenges is that the target demographic is very focused on sustainability, but has not traditionally required a lot of disposable income.

“We are building at an accessible price point and are also durable and we are manufacturing items that can be produced in small batches as well,” Sheppard said. “It’s a lot of different things to try and juggle at once.”

By Jothi Venkat

Chief Editor Jothi Venkat Tips Clear In . Editorial chief and CEO of Representing many online News sites and Magazines. Having Media company World Wide with a team of Neutral Reporters.

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