With the pandemic forcing people online, social media use exploded for obvious reasons. And with that the opportunity to reach out to the audience and drive the messaging forward. More brand-oriented platforms such as Sprinkler, Sprout Social, and Hootsuite have clearly grown in use, but traffic on Octopost is also a much more B2B-oriented proposition.
Founded in 2013, Oktopost has only registered $800,000 early-stage funding, and has been running on revenue and profit ever since. Today that changes with a growth funding round of $20 million minority investment from London-based growth equity firm Expedition Growth Capital.
The schism of Oktopost is that it is an enterprise-class platform for B2B marketers to organize, organize and manage content for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics. This includes Adobe’s Marketo, Salesforce’s Pardot, Hubspot; and CRM systems such as Salesforce, and Microsoft Dynamics. Oktopost’s customers include Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.
The above actions have been viewed with a great deal of importance as social media users have increased their interactions online, and companies, to put it mildly, have worked closely with social media ‘ate the world’ over the past 16 months. Need to.
Oktopost says it plans to use the funds to advance its product roadmap, drive customer success, accelerate marketing and sales, and explore strategic acquisitions; And increase your workforce by 50%.
Daniel Kushner, co-founder and CEO of Octopost, said: “Our mission from day one was to establish the first B2B social media marketing platform with the ability to scale and measure the value of social media in terms of lead generation, pipeline impact, and more. Customer acquisition, and ultimately ROI… As the silo breakdown between marketing and sales within B2B companies, and as social selling becomes more widespread, we believe OctoPost is uniquely suited to provide the desired functionality .
Oliver Thomas, Managing Partner, Expedition Growth Capital, said: “There are a variety of social media tools out there for B2C companies, but we haven’t seen a platform designed specifically for the B2B journey to OctoPost. The ability to manage, track and analyze is a must for B2B sales and marketing organizations. To meet this need, Daniels and Liad have built the best products on the market. They have also created a great culture and we are here Excited to be a part of the journey.
Speaking to Kushner, I asked him what the pandemic has had on business.
“It has gone bananas,” he said. “Our focus is 100% on B2B organizations. Our platform is divided into corporate social media, hence Twitter, LinkedIn company pages, etc. The other is what we call employee advocacy social, Where you want your employees to be part of the corporate brand, employees personal sharing on LinkedIn, Twitter accounts, social messages.
He added that this ecosystem – the platform to support both corporate social and employee advocacy – means they can prove a return on investment for customers: “What are they getting from doing all this social? It’s designed to provide such metrics to show the true business impact of Social, its real impact on business. And not just the fluff metrics you get from Social in general.”