As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech that violates policy – TipsClear

As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech that violates policy – TipsClear

As advertisers stay away from Facebook As opposed to the social networking giants being kept out of hand for misleading and indecent language, the company is instituting several strong policies to bring them back.

In a livestreamed segment of the company’s weekly All-Hands meeting, CEO Mark Zuckerberg Took some steps Facebook is already taking, and announced new measures to fight voter suppression and misinformation – although they amount to things that other social media platforms like Twitter are already aggressive and more Are implemented aggressively.

One admission among the policy changes is that the company will continue to allow politicians and public figures to make hate speeches that, in fact, violate Facebook’s own guidelines – but will add a label to denote that they Remaining The stage due to their “newsworthy” nature.

Twitter has taken a watered-down version of its more fleshy stance to limit its network’s ability to amplify hate speeches or inciting violence.

Zuckerberg said:

A few times a year, we release content that otherwise violates our policies if the public interest minimizes the risk of price loss. Often, watching politicians speech is in the public interest, and in the same way that news outlets will report what a politician says, we think people should generally be able to see it for themselves on our platforms.

We will soon start labeling some of the material we have left, as it is deemed newsworthy, so people can know when this is the case. We will allow people to share this content to condemn it, just as we do with other problematic content, as it is an important part of what we discuss in our society – but what is acceptable We will add a prompt to let people know that the content they are sharing may violate our policies.

The problems with this approach are legion. Ultimately, this is another example of Facebook’s insistence that there is scope for responsibility on the user, along with abusive language and other types of rhetoric and propaganda.

Zuckerberg emphasized whether or not the threats of violence or suppression of voters were allowed to be distributed on the platform, whether they were deemed as newswares, noting that “any of the announcements made here today The policy has no exceptions for politicians. “

But it remains to be seen how Facebook will define the nature of those threats – and balance against the “newsworthiness” of the statement.

The steps around Election Year violence complement other efforts the company has taken to combat the spread of misinformation around the right to vote on the platform.

The new measures Zuckerberg announced include involvement with local election officials to determine the accuracy of information and what is potentially dangerous. Zuckerberg also said Facebook would ban posts that make false claims (such as ICE agents checking immigration papers at polling places) or threats of voter intervention (such as “My friends and I are monitoring my elections “).

Facebook is going to take additional steps to prohibit hate speech in advertising.

“Specifically, we are expanding our advertising policy to prohibit claims that people from specific race, ethnicity, national origin, religious affiliation, race, sexual orientation, gender identity or immigration status are on physical security, health or survival There are threats to this. Others, “Zuckerberg said.” We are expanding our policies to better protect these immigrants from immigrants, migrants, refugees and asylum seekers suggesting that these groups are inferior Or expressing contempt, dismissal or hatred on them. “

Zuckerberg’s comments came on advertisers’ day – most recently Unilever and Verizon announcing they were going to pull their money from Facebook as part of a #StopHateforProfit campaign organized by civil rights groups.

These are small, good moves at the head of a social network that is recalculating in the face of criticism from all corners (so far, advertisers who matter most on Facebook). But they do nothing about all the misinformation that exists in private channels that lie below the surface of Facebook’s public-facing messages, memories, and commentary.

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