Artie, a startup rethinking the distribution of mobile games, today announced that it has raised $ 10 million in funding.
Some of the big names supporting the company are – its latest investors are Zynga founder Mark Pincus, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Scooter Braun’s Raised Space, Shutterstock founders John Oringer, Tyler and Cameron Winklevos, Sushekhana International The group, Harris Blitzer Sports & Entertainment + The Sixers Lab, Googler Manuel Bronstein and YouTube co-founder Chad Hurley.
It actually represents a spindle from Artie’s original vision of creating augmented reality avatars. CEO Ryan Horrigan said that he and his co-founder / CTO Armando Kirwin created the delivery technology they solved “a very big problem.”
The problem is that game developers are “looking for ways beyond Apple’s App Store rules and restrictions.” (It certainly seems like some Fortnite-makers are fighting for epic games.) So Artie’s platform allows users to play mobile games from an app, browser or wherever links can be shared online without being installed gives.
“Similar to cloud games, we’re running Unity games on our cloud, but instead of rendering their graphics on the cloud and making videos accessible to players, we’re not running graphics on the cloud,” he said. “We are streaming assets and animations that are highly-optimized and are rendered in real-time through embedded web browsers.”
In other words, the goal is to achieve frictionless outside of the app store, while avoiding critical infrastructure costs and lag time, avoiding some of the issues facing cloud storage.
The startup is developing and releasing its own game, the Alice in Wonderland game, a Beer Pong game and plans for a mass multiplayer online game for later this year and then 2022 on a later schedule. The SDK also allows other developers to distribute through its platform.
Artie is also developing the game with a major music star and a superhero IP-owner, and he argued that by combining the no-code / low-code authoring tool with Artie’s distribution platform, it could become a big trend .
“We want to work with the next generation of influencers to create games using these low-code or no-code solutions, then publish directly to your audience on YouTube,” he said. “Imagine what a branded game from your favorite hip hop star would look like. We think it’s coming, and we think Artie is the platform to do it. “