ARM Says Apple M1 Is “Real Innovation” in PC Industry

In an interview at CES 2021, Arm Chief Executive Simon Segers offered hope for the future of the PC industry. The executive said that ARM-based Apple M1 processors are currently bringing significant changes to the computer industry – a market that is likely to have a long-term breakdown in the company.

Although Intel and AMD are dominated by the PC market, according to Segers, what Apple has done with ARM-Silicon is leading to innovation.

At CES 2021, raised by CNES, Segers said, “What we’re starting to see now is real innovation going on in a market that hasn’t had a huge amount of innovation.” “At any given time there is a dissatisfaction that makes people question how we are doing this, which injects energy into innovation.”

Arm is a British semiconductor and software design company that licenses and manufactures technology for ARM-based chipsets and software in PCs. CNET reports that Arm is putting new engineering resources into PC chipset design.

It will be a tough battle for Arm to achieve further success in the PC industry. ARM-based chips are popular on cell phones, as well as routers and elsewhere, but the PC space is always a struggle despite the benefits of on-connectivity, 4G and 5G connections, and all-day battery life brought by arm-architecture. Used to be.

Microsoft actually introduced a new custom ARM-based processor, the Microsoft SQ2, to the refreshed Surface Pro X, but many have noted performance issues within Windows 10 due to app emulation. Microsoft worked with Qualcomm on the chip, but rumor has it that the company is also working on power servers and future devices on its ARM chip.

Microsoft partners announced new ARM-based PCs, including the HP Folio and IdeaPad 5G. These Snapdragon 8cX PCs are built with the help of Qualcomm, which holds a small share in the PC market.

Struggling out the benefits of ARM-based chips, Segers noted that it is true that the current ARM-based PC industry involves a mix of different manufacturers and ecosystems from which to anticipate. He emphasized that it is performance and energy efficiency that matter.

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