Apple’s taking more control of its iPhones, iPads and Macs

Apple’s taking more control of its iPhones, iPads and Macs

Apple iphone-to-1709

Apple is making changes to its iOS software to respond to long-standing requests.

Angela Lang / CNET

The tech industry often refers to Apple’s ecosystem of devices as a “walled garden”, a happy world of technology where each of the company’s devices work together as Apple controls in-depth details of how it works . In a few months, that wall will be slightly elevated.

Sometime this decline, tech giants will release iOS 14, iPadOS 14 and MacOS Big Sur, software that powers their iPhones, iPads and Mac computers, respectively. The company has added new features to the software, which will be free to existing device owners, offering both convenience and greater bridge to bring you even deeper into Apple’s world.

The “Sign in Apple” feature, introduced a year ago, allows you to create apps, sign up for new apps, and allow you to log in to existing apps using your Apple ID. Will be connected to Apple has also got a virtual car keys feature that creates a digital key to unlock your car and just start it from your phone. And if you’d like, you can share those car keys with friends through Apple’s encrypted iMessage service.

Talking about messages, the app also has new features, making group chat more attractive to offer threaded conversations in Facebook and Slack, as well as the ability to grab someone’s attention by writing your name.

Apple CEO Tim Cook said on Monday, “Today, the world is counting on all of us and the products and experiences we build to move forward.” Livestream keynote At his company’s Worldwide Developers Conference, or abbreviated to WWDC. “We have not stopped innovating, doing work that will enrich people’s lives for years to come.”

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Apple’s effort to tighten connections between its services is nothing new, but the announcements the company made on Monday bring inter-levels that users had not previously experienced. Apple’s efforts to control the experience on its devices have helped make it well-regarded software to power popular devices such as Mac computers, iPhones, iPads, and Apple Watch. But increasingly, you either need to go all out on Apple devices, or risk is missing out of several key benefits.

Apple's MacOS-bigsur-moreapps-06222020

This may be your next car key.


At the same time, governments around the world are questioning the ways in which the company gets power, potentially shutting down rivals. The European Union has opened two investigations into how Apple treats outside developers. Apple has also not made major popular technology, such as iMessage encrypted chat service, Is available for phones powered by Google’s Android software.

Apple can blunt that probe by silently opening two key elements of its iOS software. Starting this fall, the company will allow you Change Default Email and Browser Apple on its iPhone never mentioned the capability during the Keynote, however, with the presentation coming up with a revelation in one of the slides. Instead, Apple focused on all the new features in its phones.

“Apple has always wanted to create this world in which people want to live,” said Bob O’Donnell, an analyst at Technology Research. It’s unclear whether Apple’s latest features are enough for Apple to convince people.

The number of people who own iPhones, iPads and Mac computers is small, O’Donnell said, noting that many more have iPhones and a computer built by a different company. But as Apple has continued to add features that competitors have had for years, such as a small app known as a widget on the home screen, or threaded conversations in its message apps, more people are turning to the company. May be tempted.

“You spend a lot of your time with these devices,” he said.

Read more: The iPhone’s original new home screen changes do not occur by default. What do you want to know

Not just features

The biggest news outside of Apple’s Monday event was not the new features for its iPhones, but the upcoming changes to the company’s Mac computers.

Apple said that starting in the fall, it would start selling computers powered by chips with the same design as the iPhone and iPad. These chips, the latest of which have names like the A13 Bionic, initially appeared on the first iPad in 2010. Apple said that its chips are 100 times faster than those original chips today.

In addition, by building their own chips for their computers, Apple is able to improve its software even further to provide an optimal experience.

Morgan Stanley analyst Katie Huberti wrote in a note, “Most important, this means that future iOS and iPadOS applications will be able to run natively on MacOS in the future, allowing Apple’s 23 million developer partners to support Apple’s All products will be easy to make. ” Investors after Monday’s announcement.

For consumers, this means that they already use some apps on their iPhones on the Mac, giving them an incentive to look at other Apple hardware.

Mobile future

For years, industry watchers have wondered whether Apple would eventually marry its ultra-portable iPad tablet with a MacBook laptop. Apple has regularly rejected the idea, despite the positive reviews for Microsoft’s Surface laptop that popularized the idea of ​​a computer-tablet hybrid.

But with iOS 14, iPadOS 14 and MacOS Big Sur, Apple effectively married her anyway. By enabling her new Mac computers to run iPhone and iPad apps, a few things set the Mac apart from its mobile cousins. The Mac has more storage, and is designed to perform more advanced functions such as professional video editing and graphics design, but in addition, a touchscreen and some additional ports, they are no longer separate.

Apple's MacOS-bigsur-dock-06222020

Apple connects its phones, computers and tablets more strongly.


Apple also made this point by rebuilding it Maps App on Mac using the iPhone and iPad apps as your base. The company did the same with its message app. Apple’s software head Craig Federghi said during the company’s presentation, “It’s a full-fledged Mac app that runs natively and is truly designed for Mac.”

For Apple, tying your devices together, and making that wall ever higher, is just the latest way to guarantee the best experience possible.

“From the very beginning, Mac redefined the entire computer industry. Mac has always been about innovation and boldly pushing things forward, embracing major changes to stay at the forefront of personal computing.” “We have not stopped innovating.”

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