Apple says Epic’s suit is really an effort to revive ‘flagging interest’ in Fortnite


Apple and Epic are having a duel in a California court since August 2020

Angela Lang / CNET

Fortnite is One of the most popular games, And it is going to be one of the biggest lawsuits soon.

Apple on Thursday presented details of its sour relationship with Fortnite Developer Epic Games in a California court, where the case would go on, Starting next month. In its filing, the tech giant argues that after making more than $ 700 million in the two years since publishing Fortnite on the iPhone’s App Store, Epic planned to make even more at Apple’s expense.

In its description of the events, Apple outlined a media strategy called Project Liberty, which Epic allegedly planned as part of an effort to draw attention to Fortnite with its lawyers and public relations firm.

Epic after Deliberately breaking Apple’s App Store policies Insist that all digital products such as Fortnite become a triumph, new forms for dance moves and characters are being purchased through its payment processing service. Apple removed Fortnite from its App Store for violating its rules, And Epic sued – Starting an advertising campaign that went viral on social media.

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“Epic just wants to free-ride on Apple’s innovation,” Apple said in its filing on Thursday.

For many, this is the latest twist in a corporate slap battle between a multibillion-dollar company and a trillion-dollar company that costs a gamer money. But for Apple, it represents a Potential threat to the software and the devices it builds Around its iPhone, one Best Selling Technology Products.

Apple’s success has been driven by the App Store itself, an Apple launched in 2008 that offered developers a way to create special-purpose applications and games and then market them through Apple’s centralized service Does. Takes Apple’s commission up to 30% On digital items purchased through those apps, a business model Apple says is designed to offset Cost of running its shop. The tech giant only allows people to download the iPhone app from its App Store, and any developer who does not agree to its terms is forced to create interactive websites instead.

Google has similar but less restrictive rules for its Play Store, requiring developers who publish apps on its service to pay commissions on the sale of digital goods. Google users “Side load“The app and other app stores, effectively downloading competing platforms on their devices, do nothing. Apple did, however, the same day Epic broke Apple’s App Store rules. It did the same with Google And was similarly ejected from Google’s Play Store. Epic is suing Google in a separate case, along with Fortnite.

In the 13 years since the launch of Apple’s App Store, it has helped propel the iPhone to astronomical heights, with more than 1 billion handsets being actively used since January. During last year’s holiday season, which took place at the end of one year Redeemed by the global coronavirus pandemic And as a result Economic catastrophe, iPhone helped Apple with new financial records. IPhone sales alone were $ 65.6 billion, up 17% from a year earlier.

The lawsuit, Apple says, is an epic attempt to change the iPhone’s business model. The company first published emails featuring Epic CEO Tim Sweeney Asked to allow Apple to download alternative payment systems and services, Effectively allowing him to set up his own App Store on the iPhone. If a court forces such a change, industry watchers say it could fundamentally change Apple’s business, disrupting not only its finances, but security and reliability. Can also control.

Apple stated in its filing, “Apple is one of the most innovative, competitive, dynamic and creative companies in the United States and millions of people benefit from its products and services.” “Those products and services are the result of billions of dollars of investment, in addition to substantial time and consideration, and represent Apple’s intellectual property.”



Project liberty

By August 2020, Apple and Epic were feeling a very good thing. In 2018, Epic announced to make its popular game Fortnite available on Apple’s iPhones and iPads for free. Over the next two years, companies boomed Alternative forms and tricks for characters have more than $ 1 billion in sales. It was not revealed, then, that Epic attempted to circumvent Apple’s payment rules, which led to Fortnite being banned from the App Store and now an upcoming antitrust trial.

Apple used swatches of its filings to argue against Epic’s accusations that the iPhone and App Store rules monopolize it. In its filing, Apple reiterated earlier statements that it represented only a fraction of phones used worldwide and that many applications built for the iPhone could interact with apps on other platforms . Apple also overturned an earlier Supreme Court ruling, writing, “‘antitrust laws’ were enacted to protect against competition, not competition.’

From its filing, Apple is also arguing that Epic’s steps were carefully coordinated and forced either Apple and Google to change their store to design or Look like the bad guys.

Apple’s approach to Project Liberty, as the plan was explicitly stated inside Epic, will likely include other items as evidence from officials’ emails. Apple also has plans for CEO Tim Cook Testifying for trialAll audio which is planned to be live-streamed from the court from May 3 on YouTube, along with Apple’s other top executives.

Apple stated in its filing, “Epic is asking this court to impose alternative terms on Apple so that Epic can make more money.” “But Epic’s request would harm other developers and consumers, in addition to imposing unprecedented obligations on Apple to open up its proprietary systems and engineering to third parties.”

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