Apple renamed its Beats 1 radio station to Apple Music 1 and added two new radio stations to the Apple Music lineup.
The Beats 1 radio station was Apple’s flagship global radio station when it introduced Apple Music in 2015. The station will still have the same live radio content under its new name.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was bringing the human story to the forefront and drawing in the audience with an exclusive show of some of the most innovative, respected and loved people in music, a In the statement, said Oliver Schusser, vice president of Apple Music, Beats and International Content.
The newly nominated station will feature a lineup of shows from artists such as Billy Ilish, Elton John, Frank Ocean, Lady Gaga, Travis Scott, and more.
With Tuesday’s announcement, Apple also introduced two new radio stations to its Apple Music lineup: Apple Music Hits and Apple Music Country.
Apple Music Hits will include hit songs from the 80s, 90s and 2000s. Apple Music Country will showcase artists from the country from today and who helped shape the previous genre. The new radio station will also feature special shows by artists such as Carrie Underwood, Luke Bryan, Dierks Bentley, Florida Georgia Line.
In a time when there are so many music streaming services to choose from, it seems that Apple is trying to stand out from its rivals by focusing on live radio shows mixed with music.
Meanwhile, Apple’s biggest competitor, Spotify, is focusing on expanding its podcast repertoire, and even hosting Joe Rogan’s popular podcasts, Joe Rogan Experience, At the end of the year.
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