Last June, Apple committed a $ 100 million felony for a Racial Equality and Justice Initiative (REJI). Lisa Jackson, Apple’s vice president of environmental, policy and social initiatives, is leading the initiative. Today, Apple is sharing some of its functions as part of the initiative.
“We are launching REJI’s latest initiative with partners in a wide range of industries and backgrounds – from students to teachers, developers, entrepreneurs and justice organizers – working together to empower communities that have Have taken the brunt of racism and discrimination. Long enough. Apple CEO Tim Cook said in a statement, We are honored to help bear this vision, and to reconcile our words and actions to the values of equity and inclusion.
The company will contribute $ 25 million to the Propel Center, an innovation and leaning center for historically black colleges and universities. It is going to be both a virtual platform and a physical campus at the Atlanta University Center. Apple is sharing some initial renderings of the new building (see above and below).
Students will be able to follow various educational tracks focused on creating artificial intelligence, agricultural technologies, social justice, entertainment, app development, augmented reality, design and art and entrepreneurship. This is not just a monetary investment for Apple as employees will help develop the curriculum as well as provide mentorship. There will be internship opportunities for students.
In downtown Detroit, the company will also open an Apple Developer Academy focused on young black entrepreneurs. It is a collaborative effort with Michigan State University. It will be open to all Detroit learners and will teach valuable skills to entrepreneurs, creators and coders.
There will be two programs. The 30-day introductory program will help you learn more about the app economy career. And if you are ready to dive deep, there is an intensive program of 10 to 12 months. Apple is trying to reach 1,000 students per year with these two programs.
The third effort focuses on investment opportunities for Black and Brown entrepreneurs. Apple will invest $ 10 million with Harlem Capital, a VC firm based in New York. There will be more collaboration between Harlem Capital and Apple down the road.
Apple is also investing $ 25 million in Seabert Williams Shank’s Clear Vision Impact Fund. Finally, Apple is contributing to The King Center.
As you can see, Apple’s Racial Equity and Justice Initiative is an effort that requires constantly evaluating new opportunities. The company is not trying to give money to everyone. It is personally evaluating each opportunity to find the best collaboration.