Video, literally, which is taking the world online these days, is expected to account for 82% of all IP traffic this year. Today a startup that has created a set of tools to help better parse, index, and eventually discover that Content Ensemble is in a big round to expand their business after seeing 600% growth in the previous year Is announcing funding.
AnyClip – which combines artificial intelligence with more standard search tools to provide better video analytics for content providers so that those videos can be used and viewed – has raised $ 47 million, the money it takes to build its platform And where it can be applied.
The funding is led by the JVP, which is also attended by La Maison, Bank Mizrahi and internal investors. The company is not officially disclosing its valuation, but has raised $ 70 million so far and I understand from reliable sources that it is around $ 300 million.
Founded in Tel Aviv and now co-headquartered in New York, the challenge AnyClip is tackling is the fact that there is a large amount of video in the world today, and it remains one of the most used content mediums, regardless You are a consumer of a Netflix series, someone trying to dig up an obscure classical music recording on YouTube, a business user on Zoom, or something much bigger between those scenarios. The problem is that in most cases, people are only scratching the surface while searching.
This is not just because hosts induce algorithms to look at some things instead of others; This is because in most cases it is very difficult, and some might say impossible, to discover everything in an efficient way.
AnyClip is among the tech companies who believe that this is not impossible. Using techniques that include deep learning models based on computer vision, NLP, speech-to-text, OCR, patented frame detection, and closed captioning to “read” content in video. It can recognize people, brands, products, actions, millions of keywords, and create taxonomies based on videos. These may be based on, for example, content category, brand safety, or customer request.
The videos AnyClip currently works with are hosted by AnyClip itself – on AWS, president and CEO Gil Baker tells me – and the process of reading and indexing is super quick, “10 times that of real-time bright.”
The resulting data and what can be done with it, as you can guess, have a lot of potential uses. Currently, Baker stated that AnyClip is finding a strong audience segment among customers who are looking for ways to better organize their video content for a wide variety of use cases, whether it is for internal purposes Be it, for B2B purposes, or to find something better for consumers.
And as the example above shows, technology can be used naturally to better monetize videos. By more efficiently identifying more objects, themes, moods, and language in a video, AnyClip can essentially create a framework to not only find better videos for people, but for advertisers to do whatever they want to be close to (Or vice versa, advertising for better avoidance) content they don’t want to engage with at all).
The list of people it works with is very impressive – it is included, although Baker will not be very specific on what he does for all of his customers. This includes Samsung, Microsoft, AT&T, Amazon (notably Prime Video), Heineken, Discovery, Warner Media (the latter two coming soon), Tencent, Internet Brands and Google.
In the work done with Google, AnyClip does not count Google as an investor per se, but has received funding from it, especially streaming video for media companies as part of its Google News initiative innovation challenge The functionality and design of today’s most popular video-on-demand services with access to advanced video management tools supported by AnyClip’s AI Backbone to create a page experience that mimics copying. Any clip A solution was chosen from hundreds of companies that allow companies to convert, channel and subchannel any library into a ‘Netflix or YouTube-like’ library in less than 30 seconds.
AnyClip has an interesting history due to which it builds search and search tools that sell it today. It began life in 2009 with a concept that spoke directly under its name: it allowed media companies to create clips of films that could be shared on the Internet, which it hosted on its site . These can be found using any of the many taxonomies created by AnyClip’s algorithm, by humans in the company, and by contributors. Like a Giphy before your time, if you will.
It probably turned out very Far ahead of its time. At a time when piracy was still a big deal, and there were no Netflix or other places for streaming efficiently and legally, the idea proved too complicated and too difficult for rights owners to sell. The company later moved to create a video-based advertising network, which was probably too early.
But there was something to the technology, given the right place and the right time, and it seems the startup has landed today, with a team of engineers continuing to expand the patents and technology behind what it has built. It hopes this will be enough to keep it ahead of competitors, including Cultura, Brightcove and many more. And naturally, given the size of the opportunity, that competition will not disappear anytime soon.
In particular, AnyClip’s own growth, which has been a modest amount so far ($ 30 million over 12 years), certainly speaks of its ability to not only win business against them, but to be generally capital efficient. Speaks for. Considered a very bandwidth and resource-intensive medium.
“A revolution is coming in the way enterprises use video to convey their message and their identity,” said Ariel Margalit, founder and chairman of JVP and chairman of the board of Encyclip. “For the first time, AI meets video. Companies and organizations are now working to use it internally and externally to create a new way of communication, in all areas where video dominates in a more robust way than text .Whether it is a way of creating videos for consumers or training videos for the organization, or learning to manage conferences run by videos on Zoom, which require intelligent management in content retrieval. This is a new era. , And AnyClip is an important tool for anyone starting it. “