Companies and reporters who cover them regularly find themselves at odds, especially when the stories they pursue are uncontrollable or bring unwanted attention to a business deal, or, in the company’s estimation , Only incorrect.
Many companies fight back, which is why crisis communication is a very big and lucrative business. Still, how a company fights back. And according to crisis communications professionals that ClearTips spoke with this afternoon, a new post on Oracle’s corporate blog recalls Mark, as did the company’s respective follow-up on social media.
In fact, the Post’s author, an Oracle executive named Ken Glueck, a 25-year veteran of the company, has been temporarily suspended by Twitter, the company told Gizmodo this afternoon.
This problem is linked to a series of pieces by the news site. Blocking about how the “network of local resellers helps Phoenix technology assist police and military in China,” and Oracle’s response to the piece. While it is not uncommon for companies to post reactions to media stories on their own platforms (as well as to remove advertisements in mainstream media outlets), the crisis we speak of – and who is asked not to name, Executes it. They work with companies like Oracle – there were some observations that might be helpful to Oracle in the future.
Rule number one: Do not unnecessarily draw attention to work that you might like that did not exist. Oracle’s newest post does not link back to the new Intercept story, which serves to dissuade Glook, but in an old post about the first Intercept story to run in February, the story is posted on Gloucq Oracle’s blog Hyperlinked. It’s hard to know what Oracle wants its audience to read more – Glueck’s blog post or that intercept story, specifically given its intriguing title (“How Oracle Represents Repression in China”.). “How many Oracle customers or employees saw [The Intercept piece] And didn’t give a damn and now he’s drawing attention to it? “One mentioned we will be interviewing today.
Rule number two: Do not attack journalists; Attack (if you must) outlet. In Gluck’s first diatribe against The Intercept in late February, he mentioned the outlet 26 times and the author of the piece once. In Gluck’s newest salvo against The Intercept, he refers to his author, reporter Mara Havistendaal, 22 times – mostly by his first name – and even invites readers of Oracle’s blog to reach out to him Is, writing in boldface, “If you have any information about Mara or its reporting, write to me safely at kglueck AT protonmail.com.”
Although Glook has stated that the call-out was a tongue-in-cheek gesture, it was later removed from the post, possibly due to its “horrifying tone” according to one of our experts. “Nobody likes a bully,” notes this comms pro, stating that “bullying conveys weakness.”
Rule number three: Know your purpose. There is a clearly derived tone for the intercept piece, as well as by taking it out to continue Doubling up Later on its attack against Hvistendahl on social media, Oracle’s strategy became short and clear, say one of the crisis experts with whom we spoke.
“You can do what Ken did and the reporter joked”, the person says, “but is this to stop the Intercept from continuing stories about Oracle?” And what is the reaction of other media? Are they scared? [what happened today] Or are they going to circle the wagons? “(Below: Today’s note to Glueck from a former Times reporter in her reply to information about Hvistendahl.)
Rule four: Keep it short. The two professionals we spoke with today praised Glook’s writing style, commenting that it is both fluid and fun. Both also saw that their response was very long. “I couldn’t get through it,” one said.
Final Rule: Find another way if possible. The crisis experts we spoke with said that working with a reporter first is ideal, then the reporter’s editor if necessary, and if it comes, include lawyers, of which Oracle definitely has There are many more than this. “If a reporter has wrongly coined the story, it is a series of appeals,” a source said.
Most probably, Glück decided to throw out this rulebook by design. Oracle tends to do things in its own way, and Gluc is a product of that culture. (The WSJ wrote a 1,300-word profile about Glueck last year, calling it a “powerful weapon” for Oracle.)
As Hvistendahl, she explains that there is another reason why the oracle took the path.
In a statement sent to us earlier, she writes that “Ken Gluck has published two lengthy blog posts attacking me and my editor, Ryan Mate.” But Oracle has not contradicted my central search, which is that the company marketed its analytics software for use by the police in China. Oracle also has not given our reporting on Oracle sales and marketing of its analytics software to police elsewhere in the world. We found evidence of Oracle selling or marketing analytics software to police in Mexico, Pakistan, Turkey and the UAE. In Brazil, my colleague Tatiana Dias uncovered police contracts between the Oracle and Rio de Janeiro’s notoriously corrupt civil police. “