By 2020, there has been considerable tension in the relationship between film studios and theater chains. Almost every major film, either postponed for several months or released online, has been a life support in theaters for months. AMC has been a particularly fierce rival to studios keen to release their films online before a theatrical release. Surprisingly about the face, AMC Entertainment CEO and President Adam Aron released a statement in support of Warner Bros. Release decision Wonder Woman 1984 At the same time as its theatrical release online.
“For several months, AMC has been in active and deep dialogue with Warner Brore. To find out how this cinematic blockbuster can best be seen in AMC theaters in these unprecedented times. Given that unusual circumstances Calls for economic relationships between studios and theaters. And atypical windows and release strategies, AMC is fully onboard with Warner Bros. ‘s announcement today. “
The change in attitude of AMC can be the result of several factors. The fact that Wonder Woman 1984 Theaters will release with their HBO Max releases, so theaters will get at least some money from the audience. Then the fact that several COVID vaccines have been announced in the last few days is expected to cause a global health emergency to subside in the next few months, allowing cinema and viewers to return to theaters.
Finally, and perhaps most importantly, AMC theaters first tried to fight Universal’s release decision Troll world tour Online instead in theaters. Not only did AMC lose that battle, but the film went on to make a $ 100 million business through the sale of PVOD alone.
Perhaps the theater chain giant has acknowledged that streaming is the inevitable future for film content, and the smart choice is trying to embrace that change and adapt to it. In any case, Aran said in his statement that his company still believes in theatrical film-watching experience.
“AMC believes that exclusive theatrical releases benefit consumers, filmmakers, studios and exhibitors. Yet, this year we have also clearly demonstrated that we are flexible and a long-running business model. Open to develop, provided we do so in ways. Improvement of the industry ecosystem for all players. We have established novel approaches with other film studios this year. We are doing this again, this With Bar Warner Bros. to facilitate the specific release of this important film. We hope film lovers will enjoy Wonder Woman 1984. during the holidays this year at AMC. “
Directed and co-written by Patty Jenkins, Wonder Woman 1984 Gal Gadot, Chris Pine, Kristen Wiig, Pedro Pascal and Natasha Rothwell. The film arrives in theaters and HBO Max on 25 December, while making a dramatic debut in international markets starting on 16 December. The film will be available for a month on HBO Max in the US at no additional cost. This news has come from Variety.
Topics: Wonder Woman 2, Wonder Woman, Movie Theater, HBO Max, Streaming