Amazon’s free, ad-supported streaming service IMDb TV is getting its own mobile app. The company announced the news today in front of advertisers on its first-ever newfront presentation, sharing that its over-the-top streaming business combined – Earth, IMDb TV, Twitch, live games such as Thursday Night Football, Amazon’s news app and others – now has more than 120 million monthly viewers.
This over-the-top business, or Amazon OTT, as it is called, includes advertisements anywhere the IMDb TV app, along with content on Twitch’s sports streaming site, Prime Video, the 3G network, and the broadcaster app Live Sports during the Amazon stream and the Amazon News app for Fire TV.
In particular, IMDB TV viewership grew by 138% year-on-year.
The ad-supported service, which likely benefited from the same epidemic that brought streaming service viewership to a higher level across the board last year, is akin to other free, ad-supported streamers like Fox’s Tubi, Viacombs’ Pluto TV, or Roku. Is a rival for Roku channel. However, like Roku’s hub, Amazon uses IMDb TV to help users sell their own media devices by promising easy access to free, streaming content.
Today, the result has been that the IMDb TV app is seeing most of its usage on Fire TV. But over the past several months, the app has become more widely available, launching on Roku, Chromecast with Google TV, PlayStation 4 console, Xbox One and Series X devices, LG Smart TV, Nvidia, Sony Android TV and Tioo Android TV The device, Amazon says.
It will now get its own dedicated mobile app, as well, rather than just a small section inside the IMDb app where the content of the service can be found on smartphones today. The new standalone app will arrive on both iOS and Android this summer, Amazon says.
Amazon told advertisers about IMDb TV’s current user base, noting that 62% were between 18 and 49 years old. And they spend, on average, 5.5 hours per week on the app.
The upcoming mobile launch was one of several announcements Amazon made in its NewFronts presentation today.
The company also released its upcoming IMDb TV slate including the unscripted series “Luke Bryan: My Dirt Road Diaries”, “Bug Out” and “Untitled Jeff Lewis Project” as well as scripted releases “Blessed and Highlight Favorite”, “Greek Candy,” Expanded. “” Primo, “” Fed, “and” Pradeep of Pittsburgh, PA. “The musical duo Teagan and Sara’s memoir” High School “will be adapted as an original series for IMDB TV. IMDb TV announced a new crime drama, “Levitation: Chutkay” and the police drama, “On Call”.
Meanwhile, IMDB TV parent company Amazon expanded its deal with the NFL for Thursday Night Football, which now runs 11 seasons, which will begin with the 2022 season instead of next year.